Lab Talks #002: Daniel Lopez on AI Influencers, UGC Power & the Next NSFW Frontier

DFL Lab Talks Interview Series 

🎙 Guest: Daniel Lopez, Head of Brand Marketing @ Lovescape 

📍 Next stop: TES Prague – AI Mastermind Panel (Sept 14) → Book a meeting

💬 “When you give people the tools to create their own fantasies, you don’t just get content, you get culture.” — Daniel

Building Worlds for AI Companions — and the Creators Behind Them.

About Daniel

Daniel Lopez is Head of Brand Marketing at Lovescape, shaping the future of AI character communities and the next generation of digital engagement. With over 13 years’ experience delivering campaigns for global brands, esports powerhouses, and cultural icons, he has led creative and marketing strategies for organisations including Riot Games, Lionsgate Films, and PSG Football Club.

Why This Matters to the Labs

Lovescape is a live experiment in what happens when you put NSFW AI creation directly in the hands of users — and then actively evolve the platform based on their feedback. It’s not just a content library; it’s a production environment where creators set the tone, the categories, and even the aesthetics.

The Hook: Co-Creation as a Growth Engine

Lovescape’s Discord runs like a product R&D lab. Every week, new features roll out based on user feedback — not just bug fixes, but creative tools that reshape what’s possible.

Creators fall into two main camps:

• Photorealists — aiming for characters that could pass as human, often inspired by trending celebrity archetypes.

• Fantasticalists — building characters that could never exist in reality, often drawing from anime, gaming, or surreal art.

What makes either style work isn’t just the visuals — it’s how the persona develops when the community interacts with it. Storylines evolve, quirks emerge, and certain AIs gain reputations the same way human influencers do.

UGC as the Differentiator

Lovescape is a leader in the sphere of AI companion platforms to openly allow NSFW UGC — and that decision fundamentally changed user behaviour.

Instead of endlessly browsing for pre-made content, users became directors, photographers, and writers of their own fantasies.

The most surprising trend? A preference for realism over perfection.

Creators are experimenting with:

• Non-standard body types

• Natural facial features

• Visible body hair

• Niche interests outside mainstream porn tropes

These choices aren’t fringe; some have gone viral. One creator focusing on natural body hair saw a spike in messages and shares, proving that authenticity can outperform idealised fantasy in both engagement and retention.

Signals That a User is All-In

Daniel tracks loyalty through behaviour shifts:

• Upgrading to Creative Pro — which removes watermarks and grants full ownership of content — is often the turning point.

• Cross-platform activity — creators using Lovescape assets on OnlyFans, Twitter, or fan communities.

• Character fandom — certain AI personas developing dedicated audiences who follow their “updates” and creations.

One example: a first-time AI creator, working in collaboration with Lovescape, hit the top five most messaged characters within a week. The speed of that growth came from a combination of the creator’s concept, Lovescape’s tools, and the amplification of the platform’s existing community.

Feature Stack Driving Retention

• NSFW UGC Tools — user-directed, from script to image output

• Weekly Feature Drops — community-driven updates keep creators experimenting

• Watermark-Free Content Ownership — enabling monetisation outside Lovescape

• Archetype Trend-Tapping — aligning character design with real-world cultural moments

Where It’s Headed

Daniel’s forecast blends tech, intimacy, and interactivity:

1. Integration with lifelike dolls — bridging digital and physical for a sensory experience.

2. Gamification — not just points and badges, but structured progression, unlockable experiences, and competitive creative challenges.

The goal? Transform AI companionship from a one-on-one interaction into a persistent, evolving world where users build narratives, interact socially, and treat their AI characters as both entertainment and personal connection.

DFL Takeaway

 💡 The next phase of the Companion Economy won’t be about who has the most photorealistic models — it will be about who creates the deepest creator-audience feedback loop.

 Lovescape’s experiment shows that when users feel ownership over their AI creations, they don’t just consume — they invest, they experiment, and they stay.

📅 Meet Daniel in Prague TES Prague – AI Mastermind: Monetizing the Rise of Companions, Chatbots & Personas 

Sept 14 → Book your slot